If you're here, it's because my brand spanking-new website is now live and oh, how terrifying and wonderful is that.
I mentioned this before in my Best Of post, but 2016 was a lot. Out of that lot came a new-found resolve on my part to finally figure out how to be completely and utterly content with my business. A couple of you who actually know me probably snorted just now, because I'm literally never content. I'm always moving, always fixing, always looking for things to improve, always wondering what I could do better. Sometimes, that's good. I think especially in regards to my clients it's a good thing, because that's one area where I never want to become complacent. But I also had to acknowledge that a constant seeking of improvement shouldn't necessarily always be accompanied by a begrudging feeling of being unsettled. You're allowed to be a work in progress and a work of art at the same time. I, personally, felt like a work in progress that a high school student had slid in the back shelf in the closet of the art room because they were too impatient to wait for the oil paint to dry so I got covered in dust and a few bugs.
So I decided I needed to be happy with my brand. I spent a good six months going back and forth with logos, brand vibes, website layouts, and I was never thrilled with any of them. None of it felt like me, but I didn't know what me looked like.
I'm going to spare you the cheesy epiphany about changing my business name to my actual name and all that. You understand. The point is, after I changed the name (and after three appeals to get Facebook to change it, including a stern e-mail in which I pointed out that it's my actual legal name) and started thinking about it in terms of just me instead of this faceless entity, everything else made sense. My logo came together in a day and I loved it. My website was suddenly exactly what I wanted all along. I knew everything I wanted to say and I knew what I wanted my clients to know about me. So here it is.